Our partners at Beesure recently took home a win for Best Financial Services Firm and a Highly Commended for Innovation. While their Financial Services win is self-explanatory, there’s a bit of Thrivr magic behind the innovation recognition…
Beesure recently launched Beesure Benefits – powered by Thrivr. This was specifically highlighted at the awards for driving innovation in the sector. Here is how they used the Thrivr infrastructure to elevate their brand and ongoing services:
– A daily touchpoint for their clients: Instead of a generic perks app, they launched a fully branded platform. Their clients now see the Beesure brand every time they save on shopping, travel, or cinema tickets.
– A Gateway to Services: The app acts as a digital front door, making it easier for clients to access Beesure’s full suite of financial services and specialist advice whenever they need it.
– Promoting Partners: They’ve used the platform to highlight their own commercial partners, creating a unified and trackable system that adds value to every stakeholder.
– Driving Organic Referrals: Beyond daily value, Beesure is preparing to launch a fully integrated referral scheme within the app, turning satisfied users into a proactive growth engine.
In an increasingly competitive market, Beesure identified several key hurdles to maintaining their edge as a forward-thinking firm. Their primary objective was to strengthen client loyalty by offering value that extended beyond traditional financial reviews. They recognised the need to provide tangible, day-to-day touchpoint that kept their brand relevant in their clients’ lives outside of long-term financial planning. Furthermore, Beesure sought to raise awareness for their full spectrum of service, while simultaneously modernising their growth strategy.
To meet these goals, Thrivr delivered a branded, multi-layered digital platform specifically tailored to Beesure’s commercial objectives. Providing clients with everyday discounts and wellbeing tools that ensure the Beesure remains top-of-mind every day. A custom “Money” tab was integrated into the app, acting as an embedded digital brochure, showcasing Beesure’s complete range of financial solutions and creating seamless pathways for direct client enquiries.
Beyond individual engagement, the platform transformed Beesure’s growth mechanics through a more integrated refer-a-friend scheme. Thrivr developed custom functionality to support Beesure’s wider network of professional partners. By showcasing external referral services like will writing and tax returns within the app, Beesure can now track every redemption and manage associated referral fees with total ease, turning their partner network into a measurable revenue stream.
“Thrivr has enabled us to offer more than financial advice alone. It has given us a powerful way to add ongoing, daily value to our client relationships, while unlocking new cross-promotion opportunities. We had never fully utilised our professional referrals or refer-a-friend scheme before, but Thrivr made the process easy. Most importantly, our clients genuinely love the platform.” – Matthew Jackson, Director, Beesure.
Beesure proves that when you wrap your expertise in the right technology, you move from being a “service provider” to a “lifestyle partner.”
At Thrivr, we provide the engine so you can build the experience in the way that best suits your business.
Ready to see how a branded benefits platform could sit at the heart of your client strategy? Let’s talk.
